Back in 2003 I was surfing eBay’s website for sale category looking to buy an established website. I came across an interesting listing where the seller was selling his affiliate account that was generating an average commission of $2,000 per month, all passive income for him. This is not the average affiliate program that most internet marketers are promoting. In fact, it was an online casino affiliate program where the affiliate gets a percentage of the casino’s revenue for the life of the players signed up under the affiliate.
I was very skeptical about this throughout the entire bidding period - especially there were only a few bidders competing against me and the fact that I won with the highest bid of $4,500!
Of course the seller and I had our email exchanges and I asked him the usual questions such as why he’s selling this account and asked if he can provide proof of income from this affiliate account. Everything looked good to me, and for $4,500 to purchase an affiliate account that generates an average of $2,000 per month in passive income was a real steal.
But was it really a bargain or did I get scammed? Well, let’s just say that my investment of $4,500 was paid off after 2 months of purchasing that affiliate account. Up to today it is one of the best passive income generators I have invested in.
Fast forward…
I recently acquired a web property that has a top 10 ranking for numerous high-traffic keywords. This came about as I was searching in Google and I saw this website that is a typical ugly site (if you are a real estate flipper, then you know these are absolute goldmines).
The site owner apparently knows about Google Adsense because he has a banner text ad on top of his “content.” An immediate light bulb moment came into my mind because I KNOW he is not monetizing his website to its fullest potential.
There are several opportunities for improvement that made me interested in wanting to contact the site owner and buy out his site if the price is right:
1. The site is monetized by Google Adsense and nothing more. Although easy to implement, Google ads should be your last resort for monetizing your website (yeah, I know, I will replace mine pretty soon :)). Why? Adsense publishers get the lowest end of the stick. Just think why advertisers and merchants are willing to pay you for displaying ads and buy traffic from your website - because they can make so much more by selling their products or services.
2. The site does not capture and retain the traffic. In other words, there isn’t a way for visitors to subscribe to the site. Most of you reading this are probably brought back by an email announcement. I use Aweber to capture names & emails and automate the email announcement for almost every one of my sites, and you should, too.
3. The site looks crappy and visitor retention rate should improve with a new face lift.
4. The site offers people to list their sites for free when they are willing to pay to get listed.
So knowing that, I went ahead and contacted the site owner through the “contact me” form he has on his site (sidenote: rule of negotiation - always have the other party give you a number first). I basically asked if he would be interested in selling his site and how much he would be willing to sell it for. We had a few email exchanges and I found out that the site is currently making $150 per month from Google Adsense. Not an impressive number, and he wanted $4,000 for the site!
So simple math tells me if I were to buy the site for $4k and it only makes $150/month then it’s going to take me about 27 months or 2 to 3 years to break even from my investment! Granted, the $150/month is passive income, but I am not about to wait 2 to 3 years to get my money back. So I talked the price down as much as I can and finally agreed to paying $3,250 for it - not too bad, considering all the “improvements” I can make to it.
Here is what has happened since the ownership change. I immediately changed the Google Ads to CPA offers and converted the free listing service to a paid listing service. End result? From $150/month that the site was making with the original owner to over $400/month in passive income. Instead of waiting 27 months to pay off my investment, now I’m looking to break even in 8 months.
Want to know the other upside?
Passive web properties usually sell for 12 to 24 x monthly income. Let’s just take the lower end of 12 x multiple. If I were to flip this site today that is now making over $400 per month, then I am looking at selling it for $5,000 or better, for at least a $1,750 profit from this deal. In other words, for every dollar I can improve on the monthly income, I can get $12 back in return. I don’t know about you, but that’s a lot of leverage. Don’t forget I’m also building a subscriber base which the buyer will pay extra for.
So why am I sharing with you all this?
There are many more deals that I’m not at the liberty to tell, but I will tell you that I have been scammed before and have made some horrible deals. I consider that my tuition fee
If you look at the richest man in the world (currently Warren Buffet, sorry, Bill), he is very much into the business of investing in businesses.
What most people don’t realize is how “cheap” you can buy web properties for, and how fast it can pay off itself and become a passive income generator for you.
With that said, I will be starting another closed-door website that should help readers who are interested in investing in web properties to get started (and how NOT to get into horrible deals and get scammed). The real key to success in this business IS finding a solid investment and get it at a good deal - and this is what this new site will be about.
Once again, if you are not on my blog announcement list, you should get on it by filling out your name and email in the upper right corner of this site 